VIRTUAL WORKING SESSION
Own the AI Conversation, Pt. 2: Three signals your competitors are already investing in
August 12, 2026 | 1:00 p.m. CT
Are you—or is your CEO—wondering where you rank in an AI search? Are you asking which AI search queries are leading buyers to your brand? These questions are valuable, but they only scratch the surface of how AI engines are evaluating and recommending your brand to your target customers.
The marketing leaders pulling ahead in AI search stopped asking whether they show up. They started asking how AI describes them, and why it recommends a competitor instead. The distance between being recognized and being recommended traces to seven signals. On our latest webinar, CEO Kathleen Lucente and senior strategist Matt Beezley dive into three of the heaviest-weighted signals AI engines prioritize:
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Recognition and industry visibility: How visible your executives and brand are across the industry’s most trusted venues.
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Review platforms: Your presence, ratings and review freshness across the platforms buyers check.
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Entity coherence: Whether your name, description and category read consistently everywhere you appear.
Join us for a focused, 60-minute working session designed for B2B marketing leaders navigating the new frontier of AI search. You’ll leave with:
- A clear understanding of the difference between AI rankings and AI recommendations.
- Proof from your peers: Real examples from Red Fan clients and how they impacted brand authority.
- A blueprint for assessing your current standing and a targeted roadmap for how to tackle each signal in the next 90 days.
Meet your hosts
Kathleen ran communications for JPMorgan's Asia-Pacific portfolio. She spent years on the
buyer side of agency selection at LabMorgan and IBM Research. She's been in your shoes—the person asking "Who can I trust?" with a moment that will define how your board sees you. For nearly 20 years, Kathleen has helmed Red Fan Communications, working with B2B tech CMOs through transactions, funding rounds, and the ordinary high-stakes Tuesdays that never make the headlines.
Kathleen Lucente
Founder and CEO
Red Fan Communications
Matt has spent more than a decade at the intersection of tech innovation and strategic communications. His journalism background means he brings the microscope to every interaction—with CTOs, heads of sales and hundreds of SMEs seeking to tell a unique story. Matt also leads Red Fan's AI strategy. His advanced research underscores the agency's Brand Authority Index and informs strategic recommendations for clients seeking AI authority.
Matt Beezley
Senior Strategist
Red Fan Communications