VIRTUAL WORKING SESSION
Own the AI conversation: How brand strategy is becoming marketing's most valuable competitive advantage
June 17, 2026 | 1:00 p.m. CT
Think back to your last QBR, or last month's board meeting. Were you asked about the marketing team's strategy for generative search? Did your CEO ask why you weren't ranked above your competitor? Maybe sales asked how many recent leads came through ChatGPT or Claude. At the same time, your inbox is overflowing with pitches from AI analytics tools.
Here’s what we're seeing. The CMOs and marketing leaders getting ahead of AI search aren’t asking “are we showing up?” They’re asking how. That distinction is everything.
Brand strategy is the connective tissue between how buyers choose and how your brand investments show up in the places buyers are actually looking. The gap between recognition and recommendation comes down to seven specific brand signals. That gap—and what closes it—is exactly what this session will explore.
Join Red Fan Communications CEO Kathleen Lucente and senior strategist Matt Beezley for a 60-minute working session designed for B2B marketing leaders. We'll walk through the brand signals AI search engines measure and show you live data on how they play out differently across ChatGPT, Perplexity, Claude and Gemini.
After this interactive workshop, you'll confidently lead the AI conversation with your CEO, explain to your board why brand signals are now the most measurable driver of buyer decisions, and walk into your next high-stakes moment knowing exactly where your brand stands and what to do about it.
Meet your hosts
Kathleen ran communications for JPMorgan's Asia-Pacific portfolio. She spent years on the
buyer side of agency selection at LabMorgan and IBM Research. She's been in your shoes—the person asking "Who can I trust?" with a moment that will define how your board sees you. For nearly 20 years, Kathleen has helmed Red Fan Communications, working with B2B tech CMOs through transactions, funding rounds, and the ordinary high-stakes Tuesdays that never make the headlines.
Kathleen Lucente
Founder and CEO
Red Fan Communications
Matt has spent more than a decade at the intersection of tech innovation and strategic communications. His journalism background means he brings the microscope to every interaction—with CTOs, heads of sales and hundreds of SMEs seeking to tell a unique story. Matt also leads Red Fan's AI strategy. His advanced research underscores the agency's Brand Authority Index and informs strategic recommendations for clients seeking AI authority.
Matt Beezley
Senior Strategist
Red Fan Communications