Your buyers are building shortlists in AI. Spend 30 minutes with someone who can tell you where you land.
The Red Fan Brand Authority Index evaluates the seven signals influencing AI search and your competitive gaps, then gives you a prioritized action plan to fix and maintain your brand authority over time.
We build brands that hold up in AI because we build them the way authority actually accrues: earned coverage, executives on the record, reviews that stay current, one coherent story.
Book a strategy call with a senior member of our team to learn more. We'll send a short assessment to guide our conversation, then spend 30 minutes on where you appear when a buyer asks an engine about your category—and which signals are most likely holding you back.
Red Fan has run communications for IPOs, take-privates and PE recapitalizations across B2B tech verticals. The person on your call is one of those senior leaders.
94% of all AI citations come from non-paid sources.
(Gartner)
You are not driving change. You are chasing it.
The signals AI platforms use to decide who to recommend have almost nothing in common with traditional SEO. What drives visibility is third-party credibility: earned media, executive visibility, reviews, awards, customer advocacy. A good communications program already produces those signals.
Nobody has been measuring whether those activities translate into AI visibility. Some tools tell you where you appear in AI. Only one tells you which signal moved the number and who on your team owns the fix.
That is what the Brand Authority Index offers.
Seven factors determine whether AI recommends you… or your competitor.
When a buyer or investor asks an AI engine who leads your category, the answer traces to seven signals. Your competitors are already being measured against them.
Evaluates the volume, quality, and recency of earned media coverage.
This is the single strongest signal AI engines use when deciding which brands to recommend.
Measures whether your leadership team has a visible, quotable presence.
This determines whether your CEO shows up as an influential category voice—or doesn't show up at all.
Assesses the depth and recency of third-party reviews across platforms.
AI treats third-party reviews as proof, not opinion.
Scores how consistently your brand is named, described, and categorized across the web.
When AI can't figure out what your company does, it recommends your competitor instead.
Evaluates proprietary research, thought leadership and content freshness.
AI determines whether your brand is actively producing category expertise or coasting on past presence.
Quantifies your presence on the platforms with the greatest correlation to AI visibility.
AI doesn't just take your word for it. It looks for evidence that others already have.
Determines whether your website is structurally accessible to AI crawlers.
Why it matters: If AI can't crawl you, you don't exist. This is the table stakes the other six factors build on.
Get your score, your gaps and a clear path forward. Here’s how it works.
Red Fan’s Brand Authority Index is a senior-led diagnostic conducted by the same team that will help you close every gap it surfaces. Most measurement tools stop at the score. Every BAI finding maps to a specific action.
Assessments start at $5,000. And if you move into a minimum 6-month retainer with Red Fan, your full assessment fee is credited back on your first month's payment. It's the only AI brand assessment that pays for itself.
Schedule a call.
A senior member of our team walks you through the assessment options, answers your questions, and helps you choose the option that fits your situation. No junior handoff. No pressure to decide on the spot.
Submit the discovery questionnaire.
Your assessment is conducted by the same experienced professionals who have navigated IPOs, M&A transactions, and competitive repositioning for B2B tech brands from $30M to $4B+. The questionnaire sets us up to deliver recommendations tailored to your specific needs.
Assessment delivered in 3 weeks.
A full executive briefing walking you through your scores, your competitive benchmarks, your gaps, and a prioritized plan to address them.
You decide what's next.
Act on the findings with your internal team. Bring them to your existing agency. Or let Red Fan activate the Positioned to Win Method™ to close the gaps. The choice is yours.
Chief communications officers spend just 2.9% of their budgets on measurement and monitoring. Marketing spends 8%.
That gap is why most CMOs still can't confidently answer their CEO's simplest question: Where does our brand stand in AI?
"Most CMOs are not lacking data. They are lacking a clear picture and a clear path forward. That gap is why we built the Brand Authority Index. It's not a SaaS dashboard you log into and interpret on your own. It's a senior-led assessment designed to give marketing leaders the one thing most don't have right now: a defensible answer when their CEO asks where the brand stands in AI, and a clear plan to track it and close the gaps."
.png "Under the Tent - Thom singer graphics (1)")
Kathleen Lucente
Founder and CEO
Red Fan Communications