Your AI visibility score, your competitive gap and the 90-day plan to close it.
The Red Fan Brand Authority Index scores your brand across the seven factors AI engines weigh, benchmarks you against your top competitors and maps every gap to a specific action. Delivered in three weeks.
Built by the team behind billions in B2B tech transactions. 2025 Bulldog PR Awards Double Gold: Best B2B Agency and Best Technology Campaign.
94% of all AI citations come from non-paid sources.
(Gartner)
The signals that AI platforms use to decide who to recommend have almost nothing in common with traditional SEO. What drives visibility is third-party credibility: earned media, executive visibility, reviews, awards, customer advocacy. A good communications program already produces those signals. The gap is that nobody has been measuring whether those activities translate into AI visibility. That's what the Brand Authority Index closes, showing you exactly where your brand is visible to AI — and where the gaps leave room for a competitor to be recommended instead.
Whether you need a focused health check or a full competitive deep dive, Red Fan's Brand Authority Index scales to match your situation.
Seven factors determine whether AI recommends you… or your competitor.
When an investor or buyer asks a generative AI engine who the leaders are in your space, the answer depends on seven measurable signals — weighed simultaneously, not in isolation. A brand with strong media coverage but inconsistent entity data confuses the AI. Perfect technical readiness but no third-party reviews gives it nothing to recommend. These factors compound. The Brand Authority Index scores all seven because that's how AI actually evaluates your brand.
Evaluates the volume, quality, and recency of earned media coverage.
This is the single strongest signal AI engines use when deciding which brands to recommend.
Measures whether your leadership team has a visible, quotable presence.
This determines whether your CEO shows up as an influential category voice—or doesn't show up at all.
Assesses the depth and recency of third-party reviews across platforms.
AI treats third-party reviews as proof, not opinion.
Scores how consistently your brand is named, described, and categorized across the web.
When AI can't figure out what your company does, it recommends your competitor instead.
Evaluates proprietary research, thought leadership and content freshness.
AI determines whether your brand is actively producing category expertise or coasting on past presence.
Quantifies your presence on the platforms with the greatest correlation to AI visibility.
AI doesn't just take your word for it. It looks for evidence that others already have.
Determines whether your website is structurally accessible to AI crawlers.
Why it matters: If AI can't crawl you, you don't exist. This is the table stakes the other six factors build on.
Interested in your score? Here’s what happens next.
Red Fan’s Brand Authority Index is a senior-led diagnostic conducted by the same team that will help you close every gap it surfaces. Most measurement tools stop at the score. Every BAI finding maps to a specific action.
Assessments start at $5,000.
Schedule a call.
A senior member of our team walks you through the assessment options, answers your questions, and helps you choose the option that fits your situation. No junior handoff. No pressure to decide on the spot.
Submit the discovery questionnaire.
Your assessment is conducted by the same experienced professionals who have navigated IPOs, M&A transactions, and competitive repositioning for B2B tech brands from $30M to $4B+. The questionnaire sets us up to deliver recommendations tailored to your specific needs.
Assessment delivered in 3 weeks.
A full executive briefing walking you through your scores, your competitive benchmarks, your gaps, and a prioritized plan to address them.
You decide what's next.
Act on the findings with your internal team. Bring them to your existing agency. Or let Red Fan activate the Positioned to Win Method™ to close the gaps. The choice is yours.
Chief communications officers spend just 2.9% of their budgets on measurement and monitoring. Marketing spends 8%.
That gap is why most CMOs still can't confidently answer their CEO's simplest question: Where does our brand stand in AI?
"When CMOs come to us, they're not lacking data. They're lacking a clear picture and a clear path forward. That gap is why we built the Brand Authority Index. It's not a SaaS dashboard you log into and interpret on your own. It's a senior-led assessment designed to give marketing leaders the one thing most don't have right now: a defensible answer when their CEO asks where the brand stands in AI, and a clear plan to track it and close the gaps."
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Kathleen Lucente
Founder and CEO
Red Fan Communications