Content Marketing Guide | Red Fan Communications

Successful, efficient content marketing is
still in its infancy for many brands.

But with some collaborative input, your marketing team can build a dynamic content strategy that delivers measurable results. If you can develop a robust strategy in the initial stages, maintaining speed and momentum will become exponentially easier and more efficient as time goes on.

In this Ebook, we’ll walk through the benefits and typical outcomes of great content strategies. We’ll dive into our own proven process for developing a content strategy that integrates with overall communications and marketing plans, and show you how it all works together to achieve results.

Public Relations, because your brand reputation is foundational to your company’s long-term financial success.

Thought Leadership to showcase the experts who make your company an industry leader.

Brand Positioning and Messaging, the space your brand and products hold in the market and the minds of your customers.

Content Marketing and Strategy to achieve the outcomes and value you want: brand awareness and affinity, customer engagement, education and, ultimately, a purchase.

Fractional CMO and Consulting to help executives reach the forefront of industry conversations and trends.

Explore all of our services in further detail including case studies and testimonials.

Red Fan is obviously highly professional and competent, but the most impressive thing to me is the way they prioritize people and relationships in their work. Red Fan’s narrative and positioning process didn’t just make my business plan better—they made me better. Red Fan brought out the very best in me, and by the end of the process, everyone on the team felt not just like my own personal marketing/PR/communications guru but like my friend. I think perhaps you have to be truly “seen” in order to communicate your vision to others—and Red Fan “saw” me. For that, I’ll be eternally grateful.

Jacob Shapiro

Founder and chief strategist, Perch Perspectives; partner and director of geopolitical analysis
Cognitive Investments

We found in Red Fan exactly what we needed from our PR firm: A true partner. Our company is in an extremely exciting growth phase, and the financial and regulatory industries we serve are evolving daily. We sought an agency that not only understands the space, but thinks strategically about how to break through the noisy news landscape. Whether collaborating on communications during our private equity acquisition, brainstorming fresh ways to position our brand or determining the right stories to share with media, I can always trust that Red Fan is looking for creative ways to boost our reputation and introduce new ideas to our marketing and communications teams. Most importantly, I know they have my back.

Jennifer Werner

CMO
CSI

Jacob Shapiro

founder and chief strategist, Perch Perspectives; partner and director of geopolitical analysis, Cognitive Investments

Red Fan is a trusted partner to Q2. They act seamlessly as part of our extended executive team and it shows. I highly recommend Red Fan for any CEO that wants the right team by their side. From the months leading up to our IPO and beyond, we have maintained a strong level of confidence in our PR efforts as Red Fan works seamlessly alongside our internal IR, legal and marketing teams. Kathleen and her team act as part of our extended executive team, and it shows.

Matt Flake

CEO
Q2

Red Fan has been a critical strategic adviser to my team from the moment we hired them. As a high-growth company, we’re constantly faced with new business challenges, and we needed a partner whose approach is built on trust, adaptability and results. Red Fan has brought a much-needed outside perspective to my own teams, from executive-level meetings and strategy down to specific marketing tactics and processes, and Fluence-LED is simply better off because of it. I’m confident Red Fan is the right agency to execute on the evolving needs of our business, including media relations and thought leadership as well as global expansion and growth.

David Cohen

Former CEO
Fluence