--- title: Brand Positioning Resource Center --- [We’re hiring! Explore career opportunities at Red Fan Communications.](https://www.redfancommunications.com/careers/) [![redfan_logo](https://resources.redfancommunications.com/hs-fs/hubfs/redfan_logo.png?width=220&height=92&name=redfan_logo.png "redfan_logo")](http://redfancommunications.com) [![Red-Fan-Communications-logo](https://resources.redfancommunications.com/hs-fs/hubfs/raw_assets/public/Redfancommunications_October2020/images/redfan-logo_on_transparent_background.png?width=2826&height=1181&name=redfan-logo_on_transparent_background.png "Red-Fan-Communications-logo")](http://redfancommunications.com) - [Contact Us](https://redfancommunications-1.hubspotpagebuilder.net/contact-us) - [About Us](https://redfancommunications-1.hubspotpagebuilder.net/about-us) - [Home](https://redfancommunications-1.hubspotpagebuilder.net) - [work](https://www.redfancommunications.com/work/) - [Our work](https://www.redfancommunications.com/work/) - [how we work](https://www.redfancommunications.com/how-we-work/) - [Industries](https://www.redfancommunications.com/industries/) - [Non-profit work](https://www.redfancommunications.com/non-profit-work/) - [testimonials](https://www.redfancommunications.com/work/testimonials/) - [About](https://www.redfancommunications.com/about/) - [Team](https://www.redfancommunications.com/team/) - [Our team](https://www.redfancommunications.com/team/) - [join our team](https://www.redfancommunications.com/careers/) - [Services](https://www.redfancommunications.com/services/) - [Executive Consulting](https://www.redfancommunications.com/services/corporate-communications/) - [Crisis Planning and Response](https://www.redfancommunications.com/services/crisis-communications/) - [IPO & Merger/Funding](https://www.redfancommunications.com/services/vc-program/) - [Executive Positioning & Thought Leadership](https://www.redfancommunications.com/services/thought-leadership/) - [Brand Positioning and Messaging](https://www.redfancommunications.com/brand-positioning-and-messaging/) - [Strategic communication](https://www.redfancommunications.com/content-marketing-strategy/) - [Resources](https://www.redfancommunications.com/blog/) # Harness the Power of Your Brand's Narrative   # Get your brand's story right the first time.    --- ### Distinguish your brand in a crowded marketplace. A brand is ultimately composed of stories.  It all starts with the stories you tell as a brand and as business leaders. In the evolving world of communications, brand-level storytelling is equal parts strategy, data and tactical execution. It starts with the fundamentals and grows to influence every communications element in some way, from sales conversations and customer communications to media relations and content strategy. This deep dive into brand storytelling will give you a comprehensive introduction to brand positioning, our own process for helping brands and their executives tell their stories more effectively, and the outcomes and ROI you can expect when engaging with Red Fan’s brand strategy experts.     # Download our *free* guide to Brand Narrative and Positioning ## TESTIMONIALS Red Fan is obviously highly professional and competent, but the most impressive thing to me is the way they prioritize people and relationships in their work. Red Fan’s narrative and positioning process didn’t just make my business plan better—they made me better. Red Fan brought out the very best in me, and by the end of the process, everyone on the team felt not just like my own personal marketing/PR/communications guru but like my friend. I think perhaps you have to be truly “seen” in order to communicate your vision to others—and Red Fan “saw” me. For that, I’ll be eternally grateful. Jacob Shapiro Founder and Chief Strategist Perch Perspectives We found in Red Fan exactly what we needed from our PR firm: A true partner. Our company is in an extremely exciting growth phase, and the financial and regulatory industries we serve are evolving daily. We sought an agency that not only understands the space, but thinks strategically about how to break through the noisy news landscape. Whether collaborating on communications during our private equity acquisition, brainstorming fresh ways to position our brand or determining the right stories to share with media, I can always trust that Red Fan is looking for creative ways to boost our reputation and introduce new ideas to our marketing and communications teams. Most importantly, I know they have my back. Jennifer Werner Chief Marketing Officer CSI The team at Red Fan understood the fintech industry and what it would take to achieve our goals right off the bat. When releasing one of our biggest acquisition announcements, Red Fan’s expertise and professionalism saved us time and minimized our concerns during a fast-paced launch. I highly recommend Red Fan as a communications partner and advisor that is willing to share in your company’s vision and execute your ideas with the highest standard of excellence. Keely Leonard Director of Corporate Communications Affinipay Red Fan is a trusted partner to Q2. They act seamlessly as part of our extended executive team and it shows. I highly recommend Red Fan for any CEO that wants the right team by their side. From the months leading up to our IPO and beyond, we have maintained a strong level of confidence in our PR efforts as Red Fan works seamlessly alongside our internal IR, legal and marketing teams. Kathleen and her team act as part of our extended executive team, and it shows. Matt Flake CEO Q2 Red Fan has been a critical strategic adviser to my team from the moment we hired them. As a high-growth company, we’re constantly faced with new business challenges, and we needed a partner whose approach is built on trust, adaptability and results. Red Fan has brought a much-needed outside perspective to my own teams, from executive-level meetings and strategy down to specific marketing tactics and processes, and Fluence-LED is simply better off because of it. I’m confident Red Fan is the right agency to execute on the evolving needs of our business, including media relations and thought leadership as well as global expansion and growth. David Cohen Former CEO Fluence [![Untitled design (69)](https://resources.redfancommunications.com/hs-fs/hubfs/Untitled%20design%20(69).png?width=35001&height=10500&name=Untitled%20design%20(69).png "Untitled design (69)")](http://redfancommunications.com) Headquarters 200 E. 32nd Street, Austin, Texas 78705 512-551-9253 Locations Austin, TX San Diego, California Asheville, North Carolina Join Our Newsletter [![Screenshot 2025-10-02 at 4.01.54 PM](https://resources.redfancommunications.com/hubfs/Screenshot%202025-10-02%20at%204.01.54%20PM.png "Screenshot 2025-10-02 at 4.01.54 PM")](https://info.redfancommunications.com/newsletter-sign-up?hsLang=en) Follow us on LinkedIn Follow us on Facebook Follow us on Twitter Follow us on Instagram © 2026 Red Fan Communications. 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