AI built your buyer's shortlist. Where did you rank?

When buyers ask ChatGPT or Perplexity for vendor recommendations, AI scores the same signals Red Fan has always measured: media coverage, third-party validation, executive visibility, and consistent brand presence. Now we've quantified it.

 Is your next customer an algorithm

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We've spent more than a decade empowering B2B tech brands and their executives to tell their stories and execute their visions.

Learn more about how AI is rewiring buying behavior.

Nearly half of all Google searches now end without a click.

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What Your Buyers Are Doing Right Now:

5% (1)
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decide before talking to sales
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purchase from "Day One" shortlist
4-Feb-08-2026-05-38-24-5915-PM
of AI recommendations cite earned media—not SEO
5%
of buyers are millennials/Gen Z using AI to build shortlists
5% (1)

What Your Buyers Are Doing Right Now:

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When ChatGPT, Perplexity, and Gemini recommend vendors, they're scoring you on media authority, executive visibility, reviews, and brand consistency. If those signals are weak, you're invisible.

Which means your sales team is fighting uphill battles against brands buyers already trust.

Close Your Gaps & Win More Deals

The Brand Authority Index is part of the diagnostic layer of the Red Fan Impact Engine™—measuring the 6 weighted factors that determine whether AI recommends you or your competitors.

Is your positioning clear enough for customers, journalists, AI, & investors?

Find out with our free diagnostic

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What You Receive:

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What You Receive

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Delivered in 2–3 weeks from kickoff
Delivered in 2–3 weeks from kickoff

The 6 factors we measure

These aren't arbitrary metrics. When a buyer asks an AI engine "Who are the best providers in [category]?", the AI evaluates earned credibility signals—the same ones that influence human buyers but are now quantifiable and weighted.

Media Authority
Evaluates the volume, quality & recency of earned media coverage—the single strongest signal Al engines use when deciding which brands to recommend.

Executive Visibility
Measures whether your leadership team has a visible, quotable presence that Al engines can associate with your brand's expertise and credibility.

Review Platform Health
Assesses the depth and recency of third-party reviews across platforms that Al engines treat as high-trust validation sources.

Entity Coherence
Scores how consistently your brand is named, described & categorized across the web— inconsistency confuses Al engines and dilutes recommendations.

Social Proof Density
Quantifies the breadth of customer evidence-case studies, testimonials, logos & awards that Al engines use to corroborate brand claims.

Technical Readiness
Determines whether your website is structurally accessible to Al crawlers—without proper schema, sitemaps & crawler permissions, nothing else matters.

From Diagnosis to Action

Your BAI score isn't just a number—it's a roadmap. Scores in specific factors map directly to services designed to close the gap. All packages include the same rigorous methodology, detailed reporting, and executive briefing.

Choose your level of assessment.

BAI updated pricing

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How Many Deals Will You Lose Before You Measure What Matters?